OFFICIAL PRESS & PARTNERSHIP INFORMATION
THE MUG WITH A HIDDEN WORLD.
Mug Alive is a real ceramic coffee mug that reveals a digital experience through a smartphone. The mug stays physical. The hidden world appears on the phone. No dedicated app is required.
THE IDEA
AN EVERYDAY OBJECT WITH A SECOND LIFE.
Mug Alive begins as a useful, collectible ceramic mug. A smartphone reveals a browser-based digital layer connected to the printed artwork, adding motion and storytelling without replacing the physical object.
01Open
Access the experience on a recent smartphone. No dedicated application is required.
02Point
Aim the smartphone at the interactive artwork printed on the physical mug.
03Reveal
The hidden animation appears on the phone while the ceramic mug remains completely still.
WHY IT IS DIFFERENT
THE TECHNOLOGY DOES NOT REPLACE THE OBJECT.
The mug remains the product: useful, physical and giftable. The digital layer adds a private moment of discovery that makes the first use easier to demonstrate, share and remember.
Physical firstA real 11 oz ceramic coffee mug.Fast to understandThe concept is demonstrated in seconds.No dedicated appThe experience opens through the phone browser.Built for reactionsDesigned as a surprising and shareable gift.FAST FACTS
PRODUCT AND LAUNCH INFORMATION.
Current information for media, buyers and potential partners.
US$29.95Current target retail price in the United States.11 ozCeramic coffee mug format.No dedicated appBrowser-based smartphone experience.USA firstPrimary launch market.Parrot / ZecaPrimary design used to explain the concept.Internet requiredWi-Fi or mobile data connection.Etsy + mugalive.comInitial discovery and sales channels.Special editionsPotential for retail, events and selected collaborations.Additional specifications, visuals and collaboration details are available on request.
THE FOUNDER
CREATED BY A PHYGITAL ARTIST.
Patrick Osinski is a French phygital artist and former advertising creative based in Brazil. His work explores the meeting point between physical objects, visual storytelling and digital experiences.
After developing interactive wall art, he created Mug Alive to apply the same logic to an everyday object: a real product that remains useful while carrying a second layer waiting to be revealed.
“I wanted to turn a familiar coffee mug into a doorway without taking away the simple pleasure of using the mug itself.”
PRESS & PARTNERSHIPS
SEVERAL CREDIBLE WAYS TO TELL THE STORY.
Mug Alive can be approached as gift innovation, accessible phygital design, a new coffee ritual or a platform for cultural and branded storytelling.
01Retail & gift stores
A demonstrable product for novelty gifts, design stores, museum retail and independent boutiques.
02Corporate gifting
A useful client or employee gift whose hidden layer creates an immediate reaction.
03Coffee collaborations
Potential gift bundles, limited editions and campaigns with coffee brands, cafés and subscriptions.
04Cultural editions
Interactive storytelling for museum stores, associations, tourism and cultural organizations.
05Events
A conversation object for launches, hospitality, conferences and selected brand activations.
06Media coverage
Stories around design innovation, gifting, phygital creativity and accessible interactive products.
SELECTED VISUALS
PRODUCT, EXPERIENCE AND FOUNDER IMAGERY.
Higher-resolution media files can be requested for editorial coverage. Suggested credit: Courtesy of Mug Alive / Patrick Osinski.
Full-resolution product images, founder portrait and media copy are available by email request.
PRESS, RETAIL & PARTNERSHIPS
CONTACT MUG ALIVE.
For interviews, press materials, sample requests, retail review, corporate gifting, coffee collaborations and special-edition discussions, contact Patrick Osinski directly.